FoolProof is a suite of web-driven programs that use true consumer advocacy to differentiate your credit union from other financial institutions. All of our programs start at your credit union’s homepage.
Our programs help your members and their children “Safely Navigate the Free Enterprise system”—the FoolProof mission. We teach much more than financial literacy: we are a constant, long-term, real-time advocate for the financial welfare of your members, and you become the face and voice of that advocacy.
Flip through this portal to get a grasp of all the projects we do with our custom credit union clients.
What we provide you:
Seven separate, web-driven consumer programs and accompanying marketing tools for consumers of all ages. Each program will be customized and branded to your credit union. Videos, articles and news items can be created so they can go along your marketing calendar.
Explore FoolProof's unique educational programs by clicking the buttons below.
Consumer Newspaper Portal
An online, video and audio-driven consumer website. Our website carries no advertisements. It features articles, new videos and podcasts weekly, as well as in-depth ‘lifestyle’ guides and breaking news.
Youth Newspaper Portal
An online, video and audio-driven consumer website for young adults. It features articles, new videos and podcasts weekly, as well as in-depth ‘lifestyle’ guides and breaking news created by peers.
A turnkey, web-driven modular program on financial and consumer issues. Created to give parents and/or grandparents a grip on educating their kids about money management right in their home.
College-Aged Young People
A web-driven program that emphasizes financial responsibility and the consequences of poor money management skills. FoolProof Solo can be used by individual young people, at freshman orientation in colleges, and by credit unions to incentivize college age members.
Bite-Size & On-Demand Education
“Fast Facts” that become a painless and quick way to increase a (young) person’s IQ about money, credit, and the realities of the free enterprise system, when they want it, where they want it.
For young entry-level workers with few money skills: FoolProof WorkPlace tells the tough truths about work, money, and the free enterprise system, when you’re starting at the bottom of the ladder.
High School Curriculum
A web-driven, fun and peer-to-peer interactive textbook that teaches financial literacy to middle and high school students. Used by thousands of teachers because of the many labor-saving teacher tools and classroom integration possibilities.
We shape our programs to support your objectives and marketing initiatives. You can give us your marketing agenda and we can provide you videos, articles and other helpful tools to go along these initiatives.
Then, we analyze your website, every inch of it. We then provide you links to specific FoolProof articles, videos, podcasts or guides that relate to each topic on your website. Your members see the integrity of this process: at every turn, you’re offering them real consumer advice.
And in addition, you get:
Voices & Webinars
Training & Outreach
We use honest consumer advocacy to add value to your business partner relationships and make both your partners and their employees happier and more loyal.
We provide a completely turnkey consumer presence for each business partner to feature for its employees. The site allows your partners a free benefit to offer employees that has real value–without adding work–for your partner.
Here's an example at Summit Credit Union: its portal for Divine Savior Healthcare in WI.
Grow your educational outreach with our customized newsletters. It only features educational videos, articles and news, and shows your members and community you are trying to educate them, rather than only sell to them.
The newsletter can be customized with a message from your president, and has show to be a great outreach tool for our partner credit unions.
You get access to 5 consumer advocates that write articles, do podcasts and appear in videos. They feature many age groups, from 13 through seniors.
The consumer advocates can do webinars for your credit union too. Topics include car buying, home buying, privacy and fraud as well as also teacher trainings.
As part of the custom program, FoolProof comes in to your credit union and can help train your front-line staff, have orientations with your marketing department and train your branch managers.
Additionally, the team can appear on your local media to promote the programs and launch, facilitate teacher trainings and high school presentations as well as parent meetings and seminars on educational topics.
FoolProof programs are filled with peer-to-peer educational videos, created by our full time video crew. Below are a few video examples from within our various educational programs.
Only Idiots Believe Advertising
Move Back In With Your Folks!
Check Cashing Services
Secrets To Smart Spending
Solo Intro: 100% FoolProof
Social Media Scams
Work Less, Make More!
1) Teach consumer self-defense skills.
2) No hype or commercials, no hidden agendas.
3) Innovation in consumer education.
4) Online, fun & interactive learning.
5) Peer-to-peer communication.
6) Response in hours to our credit unions' problems.
Once our programs are integrated and launched with your current programs, we will lower your workload when it comes to member contact, member advocacy, high school contact and consumer advocacy for the entire community. Our programs will help your staff further your mission to be true advocates, not just sellers of products and programs.
The National Standard
Walter Cronkite had a hands-on involvement in the founding of FoolProof.
Plus, we’re the only financial consumer advocacy program in the country that is endorsed by both the Consumer Federation of America and the National Association of Consumer Advocates.
Lastly, FoolProof recently won the CUNA Desjardins - Adult Financial Education award with our partner BayPort Credit Union.
More about us.
“FoolProof’s turn-key approach gives us the ability to constantly provide fresh content in multiple formats without adversely impacting our current staffing workload. We view FoolProof as a savings – we simply cannot cost-effectively duplicate its services in-house.”
Monte Crowl, VP of Marketing,
Bayport Credit Union, VA
“I want to again state how much WEOKIE values our partnership with FoolProof in providing financial education to our members and schools. Through FoolProof, we achieve a multiplier effect in our reach that we would be otherwise unable to obtain. ”
Brent Rempe, Director of Education, WEOKIE Credit Union, OK
Is your consumer education and marketing team looking for consumer resources that are exclusive to your credit union, interactive, and geared to all your audiences, from teenagers to retirees? If so, check out how we integrated or set up our programs at our credit union partners by digging into our (printable) resource guide:
Want to know more about the FoolProof Custom Program? Contact us by filling out the form below, call us on (202) 360-4512 or email us at firstname.lastname@example.org. We're looking forward to hearing from you.
© 2015 - FoolProof Custom Projects