Highly Custom & Program Integration


Program Integration: Right down to the cellular level.

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What gives your credit union a competitive advantage over other financial institutions, including other credit unions?

Having competitive products may level your playing field, but it doesn’t always win the game. But having loyal members—the “net promoter” members who enthusiastically boost your credit union and are loyal to your programs and services—can be a game changer.

But here’s the quandary many credit unions face: the very qualities that make a credit union unique, from true member education to a total lack of predatory selling, are hard to quantify. And hard to integrate into the light-speed atmosphere of everyday credit union life.

That is where FoolProof programs come in. We believe virtually every credit union program, product, service, and promotion can benefit from a constant member advocacy element. We provide that element.

  • Need to build your credit card business?
    • We provide articles and videos that help your members understand the differences in a good and a bad credit card.
    • We provide an entire interactive module on good and bad credit cards.
    • We provide a special video message for college-aged young people on the importance of getting a card from the right company.
  • Mortgages important?
    • Our mortgage guide slows your members down, warns them about the bad guys, and reinforces the value of many credit union mortgage products.
    • Our home-buying guide is unique in the industry, and has been used by tens of thousands of consumer.
    • Highly custom benefit: As a Highly Custom credit union, your guides are completely localized to your area and linked in great detail to your own website.
  • Want more good used car loans?
    • The nation’s pre-eminent expert in the auto field developed the FoolProof Car-buying Guide. Versions of the guide have been featured on hundreds of television and radio shows for decades.
    • Highly custom benefit: your guide is completely customized to your own car-buying initiatives and linked in detail to your website.


 How we integrate our work with your work:

  • We analyze your website, every inch of it. We then provide you links to specific FoolProof articles, videos, podcasts or guides that relate to each topic on your website.
  • We update our link suggestions regularly.
  • Your members see the integrity of this process: at every turn, you’re offering them real consumer advice.


 Other Highly Custom Integration Possibilities

  1. Our Super Database can at times customized to work with your credit union's programs.

  2. All FoolProof programs are either named especially for your credit union, or branded extensively to your credit union.

  3. FoolProof’s programs can normally be Integrated with your credit union’s software-driven programs such as Silver Cloud or Oflows.

  4. Once each month, we frequently write entirely custom consumer articles that tie to a topic you choose.

  5. Each month you receive two custom videos on high-interest consumer topics. For instance, watch this video on fuel efficiency.

  6. Highly Custom benefit: FoolProof consumer advocates can come and help you launch the program with your staff and cummunity. They also may be featured in your marketing efforts. They may be available for radio and Skype video interviews and can be scheduled for in-person visits. For more information, see the “FoolProof Live” section.


Market Exclusivity

In particular cases, FoolProof can award a exclusive franchise area to one credit union. In order to qualify for a franchise area, your credit union must agree to aggressively provide all FoolProof programs to the entire franchise area.

Exclusive franchise are only being considered in states where FoolProof does not have a relationship with a state credit union league or association.

For more info, contact us.