Download Center
Here's a reality: FoolProof won’t do your credit union or your community any good if they don’t know about FoolProof.
That is why we provide Highly Custom credit unions downloadable marketing tools to help them embed FoolProof into their daily operations and throughout their community.
Here is a sample of materials we’ve prepared in the past for many of our current credit unions. We’ll work with you on creating appropriate materials like these that are completely customized to you.
Sample some of our materials by selecting a chapter.
- To make any customization changes to the PDF files, you need Acrobat (Professional) application. If you don't have this program, simply ask us to do it for you.
- To open the compressed .zip folders, you need WinZip. Download the evaluation version here.
Select a chapter and download the tools of your liking.
Credit Union Tools
Start with the board! Then demonstrate the ethical power of FoolProof to you staff, your members, your SEGS, and the general community.
We give you all the tools. You can modify most of them, and you can add your logo and other information to all of them.
Get the board buy-in:
(Copy this onto your own credit union letterhead or memo paper.)
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Board Introductory Memo A draft memo for your board that shows the different elements of the FoolProof program. |
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Statement of Purpose FoolProof believes your Board of Directors should discuss and adopt a Mission Statement to support the FoolProof Initiative. This statement reinforces the fact that FoolProof is more than a marketing campaign. Your Board does not have to adopt any Mission Statement. But we would encourage them to implement one. |
Tools for the credit union staff:
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FoolProof Brochure For Board & Staff Share this FoolProof summary handout with your entire staff, including the board. And make sure all new staff members receive a copy as part of their staff orientation. |
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Staff Presentation - Includes videos! This PowerPoint gives a thorough overview of the entire FoolProof program. It includes a look the different programs and also at each module. The PowerPoint also includes five video clips. Additional support for your presenter: included are two tools which will help your presenter better utilize the PowerPoint.
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Article To Tell The Staff About FoolProof This column could appear in your staff newsletter, on your intranet, or could be printed as a simple handout. You can of course replace the FoolProof letterhead with your letterhead. |
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Staff Contest Here's how Elevations Credit Union in Boulder, Colorado, used a contest to build staff awareness about the value of the FoolProof "Solo" and FoolProof for Parents programs. |
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Staff Contest (2) Here's how SECU in Maryland used a contest to build staff awareness about the value of the FoolProof "Solo" program. |
Member Tools
Use our unique marketing tools to reach out to your membership and get them familiar with the FoolProof programs that you are offering. Use these tools at events or in your branches.
Tools to promote FoolProof to your members:
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Lite Buckslip A customizable handout to excite your (young) adult membership about using FoolProof Lite and indulging themselves in important financial and consumer issues. Email us to receive a customized version. |
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Lite Letter-Size Handout A customizable handout to excite your (young) adult membership about using FoolProof Lite and indulging themselves in important financial and consumer issues. Email us to receive a customized version. |
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Solo Card/A4 (1) Handout or card to give to your young members to promote FoolProof Solo, available in postcard or A4 version. Both can also be customized for FoolProof Lite. Email us to receive a customized version. |
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Solo Card/A4 (2) Handout or card to give to your young members to promote FoolProof Solo, available in postcard or A4 version. Both can also be customized for FoolProof Lite. Email us to receive a customized version. |
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Drive-up Stuffer Drive-up envelope size stuffer to give out to your members at teller lines, drive-ups or any type of member transaction. Print yourself or use an outside printer. |
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FoolProof Brochure For Your Members Here's a summary brochure on FoolProof for all your members. Print it yourself, or send it out. How to use it: How about having your tellers hand out copies? Putting copies in racks? Putting a brochure in your new member packet? Giving a copy every time a loan is approved (or applied) for? Handing out at red lights? (Just kidding.) |
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FoolProof Stuffer Here, we give you three stuffers on each page. Very efficient! You can use these as a statement insert, give them out to members, or place them in your lobby brochure racks. Print yourself or use an outside printer. |
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SEG FoolProof Buckslip Three-to-a-page buckslip to reach out to your SEG's and help them help their employees becomes smarter spenders and making FoolProof a valuable employee benefit for your SEG's. Email us to receive a customized version. |
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SEG WorkPlace Postcard Four-to-a-page postcard to reach out to your SEG's and help them help their employees that don't finish a high school or college education, become smarter consumers. Email us to receive a customized version. |
Media Tools
Here you'll find articles for your newsletter and your SEGS newsletter, and press releases for the media about FoolProof.
Press Release:
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General Press Release This release announces your FoolProof programs to your community. The release should go to all press—(online) newspapers, (public) radio and (public) television. You can replace the FoolProof logo with your logo. |
Newsletter Articles:
Many of our articles are ‘bylined’ by one of our consumer advocates. You can’t change the wording in these articles. Some articles are written so that you can change them an add the byline of a person at your credit union.
Note: Any article on our Online Consumer Newspaper, or Online Youth Consumer Newspaper are also eligible for printing. Email us for details.
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Article: Introducing FoolProof (To Members) This column introduces FoolProof to your membership. It could appear in your newsletter, or on your website, or could be printed as a simple handout. |
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Article: Binding Mandatory Arbitration (1) Banks and other financial institutions have “BMA” clauses in their credit card and loan statements. Credit unions generally do not. By being “BMA FREE,” your credit union gains a competitive edge over other institutions. Run this article as a feature in your newsletter or on your general website. |
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Article: Binding Mandatory Arbitration (2) This is a “consumer advocacy” article about BMA. The article encourages your members to become involved in the issue of BMA clauses and their potential to hurt consumers. We encourage you to run consumer advocacy articles like this. |
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Article: Window Stickers An auto-related article for your membership: “Window Stickers On New Vehicles: What Are They?” This article helps your member understand window stickers on vehicles. |
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Article: ID-Theft An identity theft article: “How To Avoid Phishing” Who isn’t worried about identity theft and financial scams? This is a great, bylined article by Nick Buettner and the FoolProof team. |
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Article: Online Car-Buying Article An auto-related article: Why Not Buy A Car On eBay? Actually, there are many reasons our consumer advocates think you shouldn’t buy a car on eBay. EBay disagrees with us, but we think you’ll see that your members appreciate our reasoning. |
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Article: Privacy Article on: “Junk Mail—Here’s How to Fight It” Want to stop a lot of that junk? You can. This article shows you how. |
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Article: Checking Account “Is Your Checking Account Saving You $$$$ or Costing You?” Consumers usually get mad when they see the tricks some banks pull on them when it comes to checking accounts. But they’ll be happy with you for telling them why your accounts are better. |
School Tools
Teachers need help, schools need help, and students need real financial information—not infomercial—in the classroom. Your credit union provides schools the real thing in FoolProof for High Schools. We give you lots of tools.
Tools to get into your schools:
Note: Be sure to check "Best Practices" also.
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How to Get FoolProof Into Area High Schools This release announces your FoolProof programs to your community. The release should go to all press—(online) newspapers, (public) radio and (public) television. You can replace the FoolProof logo with your logo. |
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Teacher Letter A customizable letter from SECU in Maryland that they sent to their teachers to get them started and excited about the FoolProof for High Schools program. Email us for a customized version. |
Tools to use at a teacher meeting:
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Session Invite for Teachers Send this invite to individual teachers as well as administrators. Our experience: the teachers move faster than the administrators. Send this PDF via email or print and mail this invite to teachers. Big tip: You might have a much better turnout if you serve a light meal. |
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Teacher Handout (Long) Send this invite to individual teachers as well as administrators. Our experience: the teachers move faster than the administrators. Send this PDF via email or print and mail this invite to teachers. Big tip: You might have a much better turnout if you serve a light meal. |
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Teacher Handout (Short) Send this invite to individual teachers as well as administrators. Our experience: the teachers move faster than the administrators. Send this PDF via email or print and mail this invite to teachers. Big tip: You might have a much better turnout if you serve a light meal. |
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Teacher Presentation - Includes videos! This PowerPoint gives a thorough overview of the entire FoolProof for High School program. It includes a look at each module, teacher tools, and the teacher support website. The PowerPoint also includes two video clips and two audio clips. Additional support for your presenter: included are two tools which will help your presenter better utilize the PowerPoint.
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FoolProof Sign Up Form Use this form to sign up teachers on the spot during the meeting. You’ll find that more than half who attend the meeting will usually sign up immediately. |
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Teacher Session Evaluation Find out what the teachers think of FoolProof and the presentation. |
Tools to use at a student presentation:
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Student Evaluation Form Using FoolProof in schools already? |
Logo's & Banners
Here you find FoolProof logo's and banners. Note the different slogans for each of the banners. Please email us if you need a customized or high-resolution logo.
Email us for your customized version
Additional Downloads
Additional downloads that might be helpful to market or stimulate the FoolProof program at your credit union.
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Newsletter for membership, SEGS or community groups A customizable newsletter to share FoolProof with your community. Below is a newsletter that from the CAREprogram.us to 15,000 bankruptcy judges and presenters. Email us for a customized version. |
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Certificate of Completion Provide this handout to your teachers or educators. Provide students that successfully completed the FoolProof Modules with this certificate. |
Note: all of these tools are available in customized versions. Email us with your specifics.